So, what happened? #Įssentially, Google (apparently unknowingly) made a revision to Chromium (and, by extension, Chrome and Chrome OS) that made advertisements on YouTube unskippable. Skip ahead if you already know this stuff.Īdblocker – A program or extension designed to block online advertisements typically seen in web browsers.Non-intrusive advertising – Advertising said to be non-intrusive to the user experience.Intrusive advertising – Unskippable pre-rolls, pop-ups, page-disrupting advertisements, etc. This section’s just for some quick vocabulary in case you aren’t familiar with some of these terms. This past month, Google made the news for seemingly bypassing adblockers on Chrome, leading to another great discussion on the subject of both adblocking and advertising on YouTube. There are many strong opinions on adblocking – what adblocker is the best, whether it is a necessary evil, and if it’s even legal (it is).
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